Setting up and operating an on-line business is similar to operating a bricks-and-mortar retail storefront with some important differences. Unlike most businesses, your Internet business can be open 24-hours-a-day, 365-days-a-year and can operate without employees many of those hours. Since you can’t personally greet customers as they enter your store, your web store needs to do that for you and make customers want to stop, browse and make a purchase.

why get an e-store?

The Internet provides the fastest and least expense way to launch a new business or dramatically increase the potential customer base of your existing business. Got a hot new product you want to sell to the masses? How about the world’s best selection of widgets? The following are some advantages that an Internet business has when compared to a physical retail store.

  • Lower startup costs
  • Lower operating costs
  • Shorter startup time
  • Virtually unlimited marketplace
  • Smaller physical inventory
  • “Niche” marketing opportunities

If that’s not enough reasons, consider that the Internet economy is growing at double-digit rates annually. More and more people are using the Internet to shop for everything from hats to houses.


The Apex turnkey ecommerce storefront is an inexpensive way to create an on-line business. Whether you are an existing retail business looking to expand your market or setting up a completely new business venture, you’ll see our storefront includes an extensive list of features to accommodate virtually any product.

  • 10,000 item product catalogue
  • Volume discount pricing
  • Run special sales
  • User-definable product options – size, color, etc.
  • Surcharges on oversize or special items.
  • Flexible shipping calculations
  • Order payment and shipment tracking.
  • Automated email notices to customers.
  • Credit card payment processing
  • Multi-pix for product illustrations
  • Allow customer comments and reviews
  • Match products to your physical store SKUs
  • Link to related products

more than just the store

The Softext storefront is built on a flexible design template that makes it easy to modify the graphic components and colour scheme to meet your exact requirements. But, we’re not content to just sell you the store. Here’s what you get.

  • 4 hours of data entry instruction time
  • 4 hours of telephone support
  • 8 hours of site customization
  • Instruction manual on store maintenance.
  • Regular updates and enhancements.
  • Submission to popular search engines.